Tip 2: Create a Menu
When it comes to eating out, potential visitors want to know what’s on the menu. Create a web-based version of the menu. (Don’t just throw a PDF online.) Consider interactivity as well. How can you create a menu that will entice visitors to your physical location? Include descriptions of menu items, photos and prices.
Don’t forget to keep menus up-to-date. Nothing is worse than craving something only to find it is not available when you arrive at a restaurant.
Tip 3: Show Visitors Where to Go
Mapping tools should be integrated into your restaurant site. Include a physical address for each location, geolocation tools on mobile versions and a Google map.
Take mapping to the next level with a proximity service so users can figure out how long it will take them to get to a restaurant from their current locations.
Tip 4: Use Online Tools
A useful restaurant website it the key to success. Integrate user-friendly tools that can help people get served.
User tools to think about include the option to order food online for delivery or pickup, create a reservation or check an existing one and include an events calendar if your establishment hosts music or parties.
Each of these tools need to be easy to find and use. Put together properly, they can also help boost sales. What’s especially nice is that you don’t have to build them from scratch either; there are plenty of “box” solutions to help configure these settings on your website.
Tip 5: Beef Up Content
Make your website fun as well. Provide some extras in terms of content to help people stick around your site for a little while.
Help visitors learn about your restaurant with a history of the business or where some of the key recipes come from. Provide fun facts or list awards and honors that your have earned. Consider a blog to showcase news, menu updates and more to keep people coming back to your site.
Tip 6: Select an Intentional Color Scheme
Set the right mood with color. Most restaurant websites use bright, cheerful color choices for a reason – because they create the right mood and entice visitors.
Red, for example, has been shown in studies to help stimulate the appetite. This makes is a popular color choice when designing food-based projects. Another color consideration is branding, make sure your color choices complement your restaurant logo and color palette.
Finally, think about the color palette you choose in collaboration with the colors of food you serve. You want the overall color scheme to work well with images. Contrasting colors can work well to provide separation between “edible” elements on the page and the background.
Tip 7: Integrate Ratings or Testimonials
Link a common ratings website to yours. People like to know where the food is good. High ratings or reviews or customer testimonials can help make the decision to visit your establishment easier.
By integrating a service such as Yelp, customer can read reviews in a familiar format. You may also opt for an in-house ratings system that you can build yourself or use from a third-party vendor. Rankings and reviews can be nice, but be aware that you can’t always control what people might say before you add one of these tools to your site.
Another option is to include customer testimonials. Interview a few regular patrons and ask question about why they keep coming back and use those comments (and a photo or two) to entice new visitors.
A restaurant website can be a complicated design project, but with proper planning and development it’s not that difficult. Consider the audience and think about design elements that are common for almost any type of website. Integrate a few key features specific to the restaurant industry as well.
Usability and geolocation tools are probably the most important elements you will think about in the design process, while color and photo are vital visual elements. Have you worked on a restaurant website design in the past? Share your designs with us in the comments.