Designing a logo for your business begins with the exploratory phase, where designers will present you with over 20 different logo designs to understand what logos you like and dislike stylistically.
Designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will inspire the logo design.
Designers will begin sketching illustrations by hand that are symbolic of what you want the design to represent.
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team.
After selecting your favorite logo, we carefully think about the messaging your brand wants to communicate, and identify and test out colors aligned with those emotions. Our designers will put together a presentation for you and your team, showcasing the top 3 to 5 logo designs in black and white.
Once reviewed, we’ll go back to the drawing board to tailor the designs to your feedback. Our team will work tireless with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.
Benefits of Logo Design
Updating Your Brand
Every industry experiences changes in trend and style. This can be seen most clearly through a company’s logo and how it evolves throughout its history. Eventually, all brands need to consider updating and redesigning their logo. Our designers can give your brand a refreshed look and feel.
Our designers work with you to modernize your logo, while still maintaining the traditional components that you and your customers value. Our logo design ideas will be a perfect balance between your old logo and new logo.
Rebrand Through Redesign
If you are redesigning your logo, you are inherently rebranding your business. An updated logo can say a lot about your company that your old logo wasn’t able to. Your logo is the core identity to your brand and we will collaborate with you in order to maintain your company’s essence, while improving your overall look.
Improving Brand Growth
If you are not seeing the conversion rates you think your business deserves, changing something as simple as your logo can be exactly what your company needs. We will work to create an attractive logo that improves brand recognition with existing customers and captures initial interest from potential customers.