Raise the bar for your customers with an online experience that exceeds their expectations and enhances your ROI.
How to Build a Successful Ecommerce Website
Set clear goals on every page
Every page of your website should have a defined purpose.
For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.
List contact information
Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly.
If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.
Allowing your users to customize their ecommerce experience on your website by giving them the ability to filter through your category pages based on prices, popularity, and more is an essential tool for any website to have. Customers don’t enjoy clicking through endless pages of products, so having a “View All” option is also a good idea to make things easier. To help customers that are interested in a product on a category page, use a quick preview feature to help your customers decide if they want the product without having to click through to the actual product page.
It is very important to provide all of your product information, including extensive details about each of your products in a clean, concise, manner. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase. When products, sizes, or colors do happen to go out of stock, allow customers to sign up to be notified of when the product they were looking for becomes available. This way they are less likely to go to a competitor, and it shows that you care about serving their needs.
Dynamic Shopping Cart
When a visitor adds an item to their shopping cart, make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the choice between deleting a product from your cart or buying it, allow them to save it for later instead.
It’s essential for any successful ecommerce site to avoid using a single or flat rate for shipping. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.
Clicking the final “submit payment” button for many customers can be a very stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also by sending them an email confirming receipt of their payment. Provide your customers with tracking information once their order has shipped as well, so that they can feel at ease through the final step of the transaction.